Hello, I'm Rachel, and this is my new project. Welcome to OnSight Collective Music, or OCM, for short!
My music journey finally began in early 2022, and it quickly became both my therapy and my sanctuary. I let curiosity lead the way - trying everything from songwriting, production, and recording, to voiceovers, and then to streaming on Twitch... I threw anything at the wall to see what would stick. I learned a lot about myself along the way! But I ultimately realized – I want to be in music, but I don't want to be a performing artist.
And then I just felt stuck. It was quite a sobering moment to no longer feel called to develop myself as an artist… what now? I didn’t know the answer, but I knew what would help me find my way: people.
It's funny how the important people in our lives often end up shaping our own path. And when a beloved friend shared with me the music he’d been making on his own journey, it was a no-brainer for me to jump in and help build the business structure to support his artistry.
Just like that – I dove head-first into music business. It was dizzying at first – the amount of reading it took to understand the intricacies of this industry. But research paved the way to hands-on experience and new skills in copyright, publishing, and much more.
What a blessed (albeit chaotic) time to pursue music – where damn near eeeeeverybody has the ability and the access to create, publish, distribute, and promote their own music. We are living in the era of the independent musician.
OCM is the next chapter in my music journey that takes everything I’ve learned about the industry and redirects in service to the music community I’ve admired from my phone for far too long. If you’re an independent musician, or someone like me who wants to help others on their own music journey – then this is for you.
The premise of this project is simple – I’m going to continue following the music, but this time, I’m following it to connect with like-minded people pursuing their own paths in music. I seek to teach what I know and be taught what I don’t. To uplift those whose music and spirit uplifts me.
OCM Academy will focus on educational content. When I started learning about music business, searching a simple question online often lead to having a dozen browser tabs open and reading the same answer 20 different ways before a concept made sense. The goal is to provide a comprehensive overview on each topic geared toward the independent musician - the absolute fundamentals that must be understood when building your own music business. This will also be available as short-form content on OCM's social media channels.
What I'm more excited about than anything is the opportunity to interview and promote local artists, songwriters, and more. This content will be posted to the OCM Showcase page. I may not get to do this as frequently as I'd like, but this is where I want to highlight the music that speaks to me.
OCM’s mission is to educate, empower, and showcase independent artists and songwriters. We elevate together when we learn and grow together. Community, creativity, and culture – for all.
I’ll see you out there!
Rachel